Megan Thomas

Megan Thomas is a marketing and positioning strategist who founded her own boutique marketing consultancy, Ladder 17, working with tech-enabled brands. She is the former VP of Marketing and Communications at AgTech startup Pairwise, where she launched the first CRISPR food product into the U.S. She also launched the Pure Farmland meat alternative line for legacy meat producer Smithfield Foods. She specializes in how new food technologies are messaged to consumers, and how to help founders and leaders to find the right differentiated positioning and marketing strategy to build adoption right out of the gate. She also hosts the FoodTech Stories podcast, which features innovators and storytellers in the FoodTech space. She holds an MBA from the Ross School of Business at the University of Michigan and a BA from Northwestern University.